SANDY, Utah (Day, Month 0, 2025) – Major League Soccer’s Real Salt Lake announced today an agreement with Athletic Brewing Company to become the exclusive non-alcoholic beer of Real Salt Lake and America First Field.
“We’re thrilled to become the Official Exclusive Non-Alcoholic Beer Sponsor of Real Salt Lake,” said Andrew Katz, Chief Marketing Officer at Athletic Brewing Company. “RSL supporters bring incredible energy to every match, and Athletic is proud to be a part of that atmosphere — from kickoff to the final whistle.”
Athletic Brewing Company’s award-winning brews will be available to fans at all America First Field events by way of concession stands and premium areas. Athletic Brewing will be sampling its offerings at select Real Salt Lake games through the upcoming summer months.
“We are thrilled to offer Athletic Brewing Company’s products to our fans. We pride ourselves in offering a diverse array of food and beverage for our fans. Adding premium non-alcoholic beer products is a great addition for our gameday experience” said John Kimball, President of Real Salt Lake.
ABOUT ATHLETIC BREWING COMPANY
Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America 1 and a top 20 U.S. brewing company 2. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.
Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.
1 NielsenIQ, Total US xAOC + Liquor Open State + Conv, CYTD Wks ending 04/19/25.
Athletic Brewing Company LLC. Milford, CT and San Diego, CA. Near beer. <0.5% alc/vol.
ABOUT REAL SALT LAKE CLUB
Global sports entrepreneur David Blitzer acquired the RSL compendium of companies in January 2022.
Real Salt Lake commenced its 21st Major League Soccer season this February, its fourth full season under Head Coach Pablo Mastroeni, who led the Utah side on an interim basis for the final 100 days in 2021. RSL is the lone Western Conference side to have advanced to the Audi MLS Cup Playoffs in each of the last four campaigns, amassing 14 postseason appearances in the last 17 years, as well as six occasions in the last seven seasons.
RSL's MLS Cup 2009 victory marked the state of Utah's only major professional championship in nearly 40 years, the title preceding an historic run to the 2010/11 CONCACAF Champions League Final. Buoyed by a passionate base boasting several thousand season ticket holders and opening its permanent home in Sandy just over 16 years ago, since October, 2008, RSL’s 179-72-90 (W-L-T) mark at America First Field – home of the “RioT” Supporters Group umbrella – equates to a 1.84 points per game average and a 0.657 win pct, one of the truly amazing value proposition in North American sporting landscape today.
Beginning with the 2024 season, Real Salt Lake ownership brought the National Women’s Soccer League back to Utah, as Utah Royals FC returned. Led by Sporting Director Kelly Cousins and Head Coach Jimmy Coenraets, Utah Royals FC aims to seize upon the overall success of the NWSL and tremendous popularity of women’s soccer in Utah.
In 2015, the Club expanded its development pyramid with the addition of Real Monarchs. Since the 2022 season, Real Monarchs have competed in the “MLS NEXT Pro”, which connects youth academies in MLS NEXT to first teams in Major League Soccer. There are currently over 60 student athletes representing the RSL Academy’s U-16 and U-18 teams in MLS NEXT.
All teams call the expansive Zions Bank Training Center in Herriman, Utah their daily training home. The 42-acre campus includes five world-class grass fields, two indoor turf fields, a residential dormitory, and the 5,000-seat Zions Bank Stadium.
The RSL Community Foundation was established in 2016, created with the goals of being active in the community year-round, utilizing the popularity and reach of RSL, the Utah Royals, the Monarchs and the Academy in promoting health and wellness in children throughout the region, engaging supporters of soccer to raise funds and volunteer time for various local initiatives.
Financing was provided by J.P. Morgan and Zions Bank. The Larry H. Miller Company was advised by Katten Muchin Rosnman, York Howell, and Holland & Hart; Bolt Ventures was advised by Morgan Lewis. Clean Sheet Capital LLC, represented by its founder, Nishant Tella, served as the principal advisor to Bolt Ventures on the transaction.
ABOUT THE LARRY H. MILLER COMPANY
The Larry H. Miller Company is a family investment firm built on the Miller family’s legacy of business leadership, community building, and philanthropic giving. The Larry H. Miller Company oversees the organization’s portfolio of business platforms and companies spanning real estate, healthcare, sports + entertainment, and investments. For more information, visit lhm.com.
ABOUT MILLER SPORTS + ENTERTAINMENT
Miller Sports + Entertainment (MSE) manages Real Salt Lake and Utah Royals FC, Megaplex, the Salt Lake Bees, The Ballpark at America First Square, and Big League Utah and its quest to bring a Major League Baseball team to Salt Lake City. Learn more at millerse.com.
Athletic Brewing Media Contacts:
Chris Furnari | press@athleticbrewing.com
Jack Taylor PR | athleticbrewing@jacktaylorpr.com
Real Salt lake Media Contacts:
Joshua Green | jgreen@rsl.com